Echocardiography - Case Studies, Medical Examination Publishing Company Inc., Flushing 1974 godine Spiralni povez. U dobrom stanju. Potpis. 166 strana

Case of Ivan Stambolic dobro ocuvana, malo veci format POLICA 76

Alkoholizam od prve do poslednje čaše očuvanost 5 sa posvetom na 1. predlistu. Iz 2005. god. 87 str. --------------------------- 22092022

Mek povez,veliki format.Kvalitetna stampa.Na kraju svakog poglavlja zadaci i pitanja za vezbu.Autori Montogomery,Dryer,Conway,Spector.Izdanje The C.V.Mosby company Saint Louis 1974.637 strana

Margaret H. Case - SOUTH ASIAN HISTORY 1750 - 1950 ; A Guide to Periodicals, Dissertations, and Newspapers Margaret H. Case South Asian History 1750 - 1950 A Guide to Periodicals Dissertations and Newspapers Princeton University Press (Prinston univerzitet) Grad i godina izdanja.... New Jersey, 1968. g. Tvrdi, zaštitni omot Str 560 Veći format OSTALE MOJE AUKCIJE MOŽETE POGLEDATI PREKO LINKA http://www.kupindo.com/pretraga.php?Prodavac=rere&Grupa=1 Kupovinom više knjiga značajno štedite na poštarini. O knjizi koliko vidim nije u pitanju klasična knjiga, monografija ili sinteza već je u pitanju neka vrsta bibliografije. Sa bibliografskim jedinicama.

Zoran Stanković / Dejan Begović Alkoholizam od prve do poslednje čaše Edicija Terapijski priručnik Beograd Izdavač Kreativni centar Beograd 1996 Strana 88 Grafički prikazi , mek povez 7/24 Kako je alkoholizam vrlo izražen socio-medicinski problem širom sveta, pa i kod nas, ovaj priručnik će biti vrlo koristan porodicama pogođenim ovim problemom, profesionalcima koji rade na lečenju alkoholičara (lekarima, psiholozima, socijalnim radnicima, pravnicima) u centrima za socijalni rad, savetovalištima za brak i porodicu, domovima zdravlja i drugim ustanovama zdravstvene i socijalne zaštite, kao i stručnjacima u radnim organizacijama Odvikavanje od alkohola Alkoholizam Alkohol Alkoholičar

Kako je alkoholizam vrlo izražen socio-medicinski problem širom sveta, pa i kod nas, ovaj priručnik će biti vrlo koristan prvenstveno porodicama pogođenim ovim problemom... Osim toga koristiće i profesionalcima koji rade na lečenju alkoholičara u centrima za socijalni rad, savetovalištima za brak i porodicu, domovima zdravlja i drugim ustanovama zdravstvene i socijalne zaštite, kao i stručnjacima u radnim organizacijama. Ponuđeni problemi izazovni su za različite uzraste, a knjiga ima dovoljno prostora za razradu ovako postavljenih zadataka. Čitaj dalje

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m3 Kako je alkoholizam vrlo izražen socio-medicinski problem širom sveta, pa i kod nas, ovaj priručnik će biti vrlo koristan porodicama pogođenim ovim problemom, profesionalcima koji rade na lečenju alkoholičara (lekarima, psiholozima, socijalnim radnicima, pravnicima) u centrima za socijalni rad, savetovalištima za brak i porodicu, domovima zdravlja i drugim ustanovama zdravstvene i socijalne zaštite, kao i stručnjacima u radnim organizacijama

U ovoj zbirci pesme su napisane od 70-ih godina prošlog veka do danas! Ona svedoči o zanimljivoj transformaciji koju je ovaj istaknuti pesnik doživeo. Apokaliptični prizori pretvaraju se u posvećene fruškogorske pejzaže, grčevito rvanje sa svetom smenjuje pomirenost, gotovo pobožnost kojom, posle svega učinjenog, prima "rednu čašu", žestinu razblažuje melanholično svođenje računa "kraj vode". Čitaj dalje

Zoran Stanković / Dejan BegovićAlkoholizam od prve do poslednje čašeEdicija Terapijski priručnik BeogradIzdavač Kreativni centar Beograd 1996Strana 88Grafički prikazi , mek povezKako je alkoholizam vrlo izražen socio-medicinski problem širom sveta, pa i kod nas, ovaj priručnik će biti vrlo koristan porodicama pogođenim ovim problemom, profesionalcima koji rade na lečenju alkoholičara (lekarima, psiholozima, socijalnim radnicima, pravnicima) u centrima za socijalni rad, savetovalištima za brak i porodicu, domovima zdravlja i drugim ustanovama zdravstvene i socijalne zaštite, kao i stručnjacima u radnim organizacijamaOdvikavanje od alkoholaAlkoholizamAlkoholAlkoholičar7/24

Mismarketing:Case Histories of Marketing Misfires Thomas L. Berg manji format 264 strane engleski jezik stranice malo požutele, korice blago iskrzane, lepo očuvana

Неисцрпна чаша / Шмељов Аутор: Иван Сергејевич Шмељов Издавач: Бернар, Стари Бановци Година издања: 2009 Страна: 78 Повез: меки Писмо: ћирилица Формат: 21 цм Анализирајући стваралаштво Шмељова, Иван Иљин га је ставио у исти ред са стубовима руске културе: “Тако о Русији још нико није говорио… Њу су показали и оправдали наши свештеномученици и исповедници у још нам неизживљеној револуционарној епоси. И сад је као нико пре, пропевао Шмељов“. Оно што је нама немогуће Богу је могуће. Чудотворна икона Пресвете Богородице Неисцрпна чаша још увек је место молитве и утехе за многе Русе који пред њом и од ње траже спас од страсти пијанства. Ово је прича о човеку који је насликао баш ту икону. „Прими манастир Иљину икону Неисцрпна Чаша, његов посмртни дар. Ишчуђаваху се настојница и старе монахиње: добро је Иља познавао иконописање, а Пречисту је насликао као мученицу, и без Детета. И збуњеност беше у душама њиховим. Али јеромонах Сергиј рече: Чаша ова и јесте Дете. И у старини су хришћани сликали помоћу знакова: сликали су и Рибу, и Двери, и Лозу Винову – знамење скривено од злих.“

Njujork 1986. Mek povez, XIV+480 strana. Knjiga je odlično očuvana. K9 Sadržaj: PREFACE PART 1 — ETHICAL THEORY Introduction Conventional Morality — THE MYTH OF THE CAVE / Plato — A DEFENSE OF CULTURAL RELATIVISM / William Graham Sumner — A CRITIQUE OF CULTURAL RELATIVISM / Carl Wellman Moral Psychology — MAN`S SELF-INTERESTED NATURE / Thomas Hobbes — MORAL DEVELOPMENT: A MODERN STATEMENT OF THE PLATONIC VIEW / Lawrence Kohlberg Basic Approaches to Ethical Theory — NICOMACHEAN ETHICS / Aristotle — FOUNDATIONS OF THE METAPHYSICS OF MORALS / Immanuel Kant — UTILITARIANISM / John Stuart Mill Justice — DISTRIBUTIVE JUSTICE / John Rawls — JUSTICE AS ENTITLEMENT / Robert Nozick — MORALITY AND THE LIBERAL IDEAL / Michael J. Sandel Morality and the Law — MORALITY AND THE CRIMINAL LAW / Patrick Devlin — IMMORALITY AND TREASON / H.L.A. Hart PART 2 — CENSORSHIP AND SEXUAL ETHICS Introduction — Case Study: PARIS ADULT THEATRE I. V. SLATON — DEMOCRACY, CENSORSHIP, AND THE ARTS / Walter Berns — PORNOGRAPHY AND RESPECT FOR WOMEN / Ann Garry — FREEDOM AND THE OFFENSE PRINCIPLE / Joel Feinberg — NATURAL LAW AND UNNATURAL ACTS / John M. Finnis — HOMOSEXUALITY AND NATURAL LAW / Burton Leiser PART 3 — PREJUDICE AND EQUALITY Introduction — Case Study: FREIDA MAE JONES — THE EQUAL RIGHTS AMENDMENT — STATEMENT ON THE EQUAL RIGHTS AMENDMENT / U.S. Commission on Civil Rights — THE INEVITABILITY OF PATRIARCHY / Steven Goldberg — ON BEING A WOMAN / Simone de Beauvoir — SEXUAL BLINDNESS AND SEXUAL EQUALITY / Bernard Boxill — REVERSE DISCRIMINATION AS UNJUSTIFIED / Lisa Newton — A DEFENSE OF PROGRAMS OF PREFERENTIAL TREATMENT / Richard Wasserstrom PART 4 — ABORTION Introduction — Case Studies: SUSAN CRENSHAW , KIMBERLY WILSON , SARAH FEINBERG , DIANA LUDLOW — AKRON CENTER FOR REPRODUCTIVE HEALTH V. CITY OF AKRON — AN ALMOST ABSOLUTE VALUE IN HISTORY / John T. Noonan, Jr. — ABORTION AND INFANTICIDE / Michael Tooley — A THIRD WAY / Wayne Sumner — ABORTION AND THE CONCEPT OF A PERSON / Jane English PART 5 — EUTHANASIA Introduction — Case Studies: DONALD COWART , TYSON FAULKS — SUMMARY: SUPERINTENDENT OF BELCHERTOWN STATE SCHOOL V. SAIKEWICZ — SOME NONRELIGIOUS VIEWS AGAINST PROPOSED `MERCY-KILLING` LEGISLATION / Yale Kamisar — `MERCY-KILLING` LEGISLATION — A REJOINDER / Glanville Williams — ACTIVE AND PASSIVE EUTHANASIA / James Rachels — EUTHANASIA / Philippa Foot PART 6 — PUNISHMENT AND THE DEATH PENALTY Introduction — Case Study: GREGG V. GEORGIA (1976) — THE CRIME OF PUNISHMENT / Karl Menninger — THE PROBLEM WITH REHABILITATION / American Friends Service Committee — JUSTIFYING PUNISHMENT / R.S. Downie — THE RIGHT TO PUNISH / Immanuel Kant — THE DEATH SENTENCE / Sidney Hook — CAPITAL PUNISHMENT / Hugo Adam Bedau PART 7 — ECONOMIC RESPONSIBILITIES: CORPORATE AND SOCIAL Introduction — Case Study: PLASMA INTERNATIONAL — THE SOCIAL RESPONSIBILITY OF BUSINESS IS TO INCREASE ITS PROFITS / Milton Friedman — CAN A CORPORATION HAVE A CONSCIENCE? / Kenneth E. Goodpaster and John B. Matthews, Jr. — THE NEW PROPERTY / George C. Lodge THE CASE AGAINST HELPING THE POOR / Garrett Hardin — RICH AND POOR / Peter Singer — BASIC RIGHTS / Henry Shue PART 8 — NUCLEAR WAR Introduction — Case Study: THE FREEZE REFERENDUM — A BRIEF HISTORY OF THE ARMS RACE / Solly Zuckerman — SCIENTISTS DESCRIBE `NUCLEAR WINTER` /!Constance Holden — A RATIONAL APPROACH TO DISARMAMENT / Caspar W. Weinberger — NUCLEAR DETERRENCE AND SELF-DEFENSE / Thomas Donaldson — A CONTRACTUAL DEFENSE OF NUCLEAR DETERRENCE / Christopher Morris — THE CHALLENGE OF PEACE: GOD`S PROMISE AND OUR RESPONSE APPENDIX: THE HUMAN LIFE BILL

veliki format, 850 strana, TEKST PODVLAČEN MARKEROM u dobrom delu knjige, ostalo dobro The Globalization of World Politics: An Introduction to International Relations 3rd Edition Now in its third edition, The Globalization of World Politics has been fully revised to cover the latest developments in world politics. The book features three new chapters on International Law, Terrorism, and Social Constructivism and two updated case studies. Written specially for those coming to the subject for the first time, this text has been carefully edited by John Baylis and Steve Smith to ensure a coherent, accessible and lively account of the globalization of world politics. As with the previous edition, there is a companion website that offers up-to-date case studies of the conflicts in Kosovo and the 1990-91 Gulf War and a new case study on Iraq. The Globalization of World Politics, Third Edition, is ideal for undergraduate and graduate courses in International Relations.

Discover and interpret encrypted traffic Learn about various protocols Understand the malware language over wire Gain insights into the most widely used malware Correlate data collected from attacks Develop tools and custom scripts for network forensics automation Network forensics is a subset of digital forensics that deals with network attacks and their investigation. In the era of network attacks and malware threat, it’s now more important than ever to have skills to investigate network attacks and vulnerabilities. Hands-On Network Forensics starts with the core concepts within network forensics, including coding, networking, forensics tools, and methodologies for forensic investigations. You’ll then explore the tools used for network forensics, followed by understanding how to apply those tools to a PCAP file and write the accompanying report. In addition to this, you will understand how statistical flow analysis, network enumeration, tunneling and encryption, and malware detection can be used to investigate your network. Towards the end of this book, you will discover how network correlation works and how to bring all the information from different types of network devices together. By the end of this book, you will have gained hands-on experience of performing forensics analysis tasks. Investigate network threats with ease Practice forensics tasks such as intrusion detection, network analysis, and scanning Learn forensics investigation at the network level Table of contents 1 Introducing Network Forensics Technical requirements Network forensics investigation methodology Source of network evidence Wireshark essentials Exercise 1 – a noob's keylogger Exercise 2 – two too many Summary Questions and exercises Further reading 2 Technical Concepts and Acquiring Evidence Technical requirements The inter-networking refresher Log-based evidence Case study – hack attempts Summary Questions and exercises Further reading 3 Deep Packet Inspection Technical requirements Protocol encapsulation Analyzing packets on TCP Analyzing packets on UDP Analyzing packets on ICMP Case study – ICMP Flood or something else Summary Questions and exercises Further reading 4 Statistical Flow Analysis Technical requirements The flow record and flow-record processing systems (FRPS) Sensor deployment types Analyzing the flow Summary Questions Further reading 5 Combatting Tunneling and Encryption Technical requirements Decrypting TLS using browsers Decoding a malicious DNS tunnel Decrypting 802.11 packets Decoding keyboard captures Summary Questions and exercises Further reading 6 Investigating Good, Known, and Ugly Malware Technical requirements Dissecting malware on the network Intercepting malware for fun and profit Behavior patterns and analysis A real-world case study – investigating a banking Trojan on the network Summary Questions and exercises Further reading 7 Investigating C2 Servers Technical requirements Decoding the Metasploit shell Case study – decrypting the Metasploit Reverse HTTPS Shellcode Analyzing Empire C2 Case study – CERT.SE's major fraud and hacking criminal case, B 8322-16 Summary Questions and exercises Further reading 8 Investigating and Analyzing Logs Technical requirements Network intrusions and footprints A case study – defaced servers Summary Questions and exercises Further reading 9 WLAN Forensics Technical requirements The 802.11 standard Packet types and subtypes Locating wireless devices Identifying rogue access points Identifying attacks Case study – identifying the attacker Summary Questions Further reading 10 Automated Evidence Aggregation and Analysis Technical requirements Automation using Python and Scapy Automation through pyshark – Python's tshark Merging and splitting PCAP data Large-scale data capturing, collection, and indexing Summary Questions and exercises Further reading

somelijer sve šta treba znati o vinu miris čaše čuvanje godište ,, tvrd pove pun kolor odlično očuvana

enologija proizvodnja vina od čokata do čaše vinogradarstvo sorte grožđa ,,, tvrd povez 1088str dobro očuvana unutrašnjost odlično

RLG1 37484) NEISCRPNA ČAŠA , Ivan Sergejevič Šmeljov , Bernar Stari Banovci Dunav Beograd 2009 , ruska književnost , Analizirajući stvaralaštvo Šmeljova, Ivan Iljin ga je stavio u isti red sa stubovima ruske kulture: `Tako o Rusiji još niko nije govorio...Nju su pokazali i opravdali naši sveštenomučenici i ispovednici u još nam neizživljenoj revolucionarnoj eposi. I sad je kao niko pre, propevao Šmeljov`. Ono što je nama nemoguće Bogu je moguće. Čudotvorna ikona Presvete Bogorodice Neiscrpna čaša još uvek je mesto molitve i utehe za mnoge Ruse koji pred njom i od nje traže spas od strasti pijanstva. Ovo je priča o čoveku koji je naslikao baš tu ikonu. Primi manastir Iljinu ikonu Neiscrpna čaša, njegov posmrtni dar. Iščuđavahu se nastojnica i stare monahinje: dobro je Ilja poznavao ikonopisanje, a Prečistu je naslikao kao mučenicu, i bez Deteta. I zbunjenost beše u dušama njihovim. Ali jeromonah Segrej reče: Čaša ova i jeste Dete. I u starini su hrišćani slikali pomoću znakova: slikali su Ribu, i Dveri i Lozu Vinovu – znamenje skriveno od zlih. POTPUNO NOVO , mek povez , format 14,5 x 20,5 cm , ćirilca, 78 strana

Svetislav Jovanov - Cas lobotomije Izdavac : Clio 1997, dobro ocuvana, na predlistu ima posvetu

Veliki školski čas brojevi 13 i 16 Časopis za negovanje tradicije kragujevačkog oktobra. 2 x 64 str. ćirilica, meke korice. Odlično očuvani

DANILO KIŠ - ČAS ANATOMIJE Četvrto izdanje Izdavač: Nolit Povez: Mek Godina izdanja: 1981 Broj strana: 344 Knjiga je izuzetno dobro očuvana što se tiče unutrašnjosti, nema pisanja ni podvlačenja; korice površinski izbledele po obodu - stanje možete videti na fotografijama. s

Kako astronomija određuje našu svakodnevicu! Pod astronomijom mislimo na udaljena sazvežđa i tajanstvene crne rupe! Pritom smo retko svesni da je ono što se događa u dubinama svemira povezano sa našim svakodnevnim životom. Kosmos nije samo "tamo napolju". On se nalazi odmah iza ugla. Da bismo ga upoznali, nije nam potreban kosmički brod već samo dva oka i dve noge. Pođite na fascinantno astronomsko krstarenje kroz našu svakodnevicu i saznajte šta je Sunce ostavilo u sendviču, komete u čaši koktela, a svemir u vodovodu. Čitaj dalje

STANJE PREDMETA: Vrlo dobro očuvana. OPIS: MIS - an analytical framework; The state of the art - computers and MIS; Functional subsystems of MIS - the horizontal dimension; Development and implementation of subsystems - the vertical dimension; System specification; Planning, controlling, and organizing the mis effort; The technological foundation of MIS; Computer-based teleprocessing systems; The effect of MIS on management and the management process; Management involvement and influence in MIS; The future of computerized information systems - the generation beyond. SADRŽAJ: SADRŽAJ: Chapter 1 - MIS - AN ANALYTICAL FRAMEWORK Chapter 2 - THE STATE OF ART-COMPUTERS AND MIS Chapter 3 - FUNCTIONAL SUBSYSTEMS OF MIS - THE HORIZONTAL DIMENSION Chapter 4 - DEVELOPMENT AND IMPLEMENTATION OF SUBSYSTEMS - THE VERTICAL DIMENSION Chapter 5 - PLANNING, CONTROLLING, AND ORGANIZING THE MIS EFFORT Chapter 6 - THE TECHNOLOGICAL FOUNDATION OF MIS Chapter 7 - COMPUTER-BASED TELEPROCESSING SYSTEMS Chapter 8 - THE EFFECT OF MIS ON MANAGEMENT AND THE MANAGEMENT PROCESS Chapter 9 - MANAGEMENT INVOLVEMENT AND INFLUENCE IN MIS Chapter 10 - THE FUTURE OF COMPUTERIZED INFORMATION SYSTEMS - THE GENERATION BEYOND APPENDIX A: Case Study - Rolco - Introduction (Organization of Rolco, Inc. Responsibilities of the operating levels, Trade-offs in system development, The order of processing cycle) - Study Guide: Rolco Organization and Operation; Trade-offs in System Development; Initial System Assignment; Secondary System Assignment; POS Assignment; Further Study Questions) - Point of Sale Subsystem - Revolution at the Checkout Counter - UPC Has Antitrust Angle - POS Could Cut Supermarket Jobs - New Checkout Systems Anger Consumer - Supermarkets POS Runs into Hurdles in Economy, Consumerism, Politics as Industry Retrenches - Settles In for Long-Term, Healthy Growth - Supplementary Cost Data-Data Processing Costs and Other Cost Data on Rolco, Inc. APPENDIX B: Case Study - Three B`s, Inc. - Company Background - Company Organization - Data Processing Background - Company Interviews APPENDIX C: Case Study: General Auto, Inc. - System Background - Economic Justification - The Track III Time-Saving Network - Interview with the Maintenance Manager - The Problem with the System - The First Approach (Rejected by General Auto) - The Second Approach - A Suggested System Approach - Advantage of the Approach APPENDIX D: Case Study: Deaconess Hospital`s Real-Time - Hospital Information System (Choosing a Turnkey HIS; Benefits of a Real-Time System; Patient Data Base; Operation, Implementation; Personnel Attitudes, Education) APPENDIX E: EDP Resource Consolidation Case Study - Part I - Centralization versus Decentralization (Advantages of consolidation; Advantages of decentralization; Options typically chosen) - Part II - EDP Resource Consolidation Case Study (Consolidation task force; Task force conclusions, alternatives, and recommendations; Computer consolidation data; Implementation of the plan) APPENDIX F: Computer Glossary NAPOMENA: Ostale predmete u mojoj ponudi možete proveriti preko sledećih linkova: - Kupindo: https://www.kupindo.com/Clan/Duduledu/SpisakPredmeta - Limundo: https://www.limundo.com/Clan/Duduledu

The best book, currently, on realistic AI applications: factual, accurate, and hype-free. Alain Couniot, Sopra Steria Benelux How can artificial intelligence transform your business? In Zero to AI, you’ll explore a variety of practical AI applications you can use to improve customer experiences, optimize marketing, help you cut costs, and more. In this engaging guide written for business leaders and technology pros alike, authors and AI experts Nicolò Valigi and Gianluca Mauro use fascinating projects, hands-on activities, and real-world explanations to make it clear how your business can benefit from AI. About the Technology There’s no doubt that artificial intelligence has made some impressive headlines recently, from besting chess and Go grand masters to producing uncanny deep fakes that blur the lines of reality. But what can AI do for you? If you want to understand how AI will impact your business before you invest your time and money, this book is for you. About the book Zero to AI uses clear examples and jargon-free explanations to show the practical benefits of AI. Each chapter explores a real-world case study demonstrating how companies like Google and Netflix use AI to shape their industries. You begin at the beginning, with a primer on core AI concepts and realistic business outcomes. To help you prepare for the transition, the book breaks down a successful AI implementation, including advice on hiring the right team and making decisions about resources, risks, and costs. 1 An introduction to artificial intelligence 1.1 The path to modern AI 1.2 The engine of the AI revolution: machine learning 1.3 What is artificial intelligence, after all? 1.4 Our teaching method Summary Part 1: Understanding AI 2 Artificial intelligence for core business data 2.1 Unleashing AI on core business data 2.2 Using AI with core business data 2.2.1 The real estate marketplace example 2.2.2 Adding AI capabilities to FutureHouse 2.2.3 The machine learning advantage 2.2.4 Applying AI to general core business data 2.3 Case studies 2.3.1 How Google used AI to cut its energy bill 2.3.2 How Square used AI to lend billions to small businesses 2.3.3 Case studies lessons 2.4 Evaluating performance and risk Summary 3 AI for sales and marketing 3.1 Why AI for sales and marketing 3.2 Predicting churning customers 3.3 Using AI to boost conversion rates and upselling 3.4 Performing automated customer segmentation 3.4.1 Unsupervised learning (or clustering) 3.4.2 Unsupervised learning for customer segmentation 3.5 Measuring performance 3.5.1 Classification algorithms 3.5.2 Clustering algorithms 3.6 Tying ML metrics to business outcomes and risks 3.7 Case studies 3.7.1 AI to refine targeting and positioning: Opower 3.7.2 AI to anticipate customer needs: Target Summary 4 AI for media 4.1 Improving products with computer vision 4.2 Using AI for image classification: deep learning? 4.3 Using transfer learning with small datasets 4.4 Face recognition: teaching computers to recognize people 4.5 Using content generation and style transfer 4.6 What to watch out for 4.7 AI for audio 4.8 Case study: optimizing agriculture with deep learning 4.8.1 Case questions 4.8.2 Case discussion Summary 5 AI for natural language 5.1 The allure of natural language understanding 5.2 Breaking down NLP: Measuring complexity 5.3 Adding NLP capabilities to your organization 5.3.1 Sentiment analysis 5.3.2 From sentiment analysis to text classification 5.3.3 Scoping a NLP classification project 5.3.4 Document search 5.3.5 Natural conversation 5.3.6 Designing products that overcome technology limitations 5.4 Case study: Translated 5.4.1 Case questions 5.4.2 Case discussion Summary 6 AI for content curation and community building 6.1 The curse of choice 6.2 Driving engagement with recommender systems 6.2.1 Content-based systems beyond simple features 6.2.2 The limitations of features and similarity 6.3 The wisdom of crowds: collaborative filtering 6.4 Recommendations gone wrong 6.4.1 The recommender system dream 6.5 Case study: Netflix saves $1 billion a year 6.5.1 Netflix’s recommender system 6.5.2 Recommendations and user experience 6.5.3 The business value of recommendations 6.5.4 Case questions 6.5.5 Case discussion Summary Part 2: Building AI 7 Ready—​finding AI opportunities 7.1 Don’t fall for the hype: Business-driven AI innovation 7.2 Invention: Scouting for AI opportunities 7.3 Prioritization: Evaluating AI projects 7.4 Validation: Analyzing risks 7.5 Deconstructing an AI product 7.6 Translating an AI project into ML-friendly terms 7.7 Exercises 7.7.1 Improving customer targeting 7.7.2 Automating industrial processes 7.7.3 Helping customers choose content Summary 8 Set—​preparing data, technology, and people 8.1 Data strategy 8.1.1 Where do I get data? 8.1.2 How much data do I need? 8.2 Data quality 8.3 Recruiting an AI team Summary 9 Go --AI implementation strategy 9.1 Buying or building AI 9.1.1 The Buy option: Turnkey solutions 9.1.2 The Borrow option: ML platforms 9.1.3 The Build option: Roll up your sleeves 9.2 Using the Lean Strategy 9.2.1 Starting from Buy solutions 9.2.2 Moving up to Borrow solutions 9.2.3 Doing things yourself: Build solutions 9.3 Understanding the virtuous cycle of AI 9.4 Managing AI projects 9.5 When AI fails 9.5.1 Anki 9.5.2 Lighthouse AI 9.5.3 IBM Watson in Oncology 9.5.4 Emotional diary 9.5.5 Angry phone calls 9.5.6 Underperforming sales Summary 10 What lies ahead 10.1 How AI threatens society 10.1.1 Bias and fairness 10.1.2 AI and jobs 10.1.3 The AI filter bubble 10.1.4 When AI fails: Corner cases and adversarial attacks 10.1.5 When the artificial looks real: AI-generated fake content 10.2 Opportunities for AI in society 10.2.1 Democratization of technology 10.2.2 Massive scale 10.3 Opportunities for AI in industries 10.3.1 Social media networks 10.3.2 Health care 10.3.3 Energy 10.3.4 Manufacturing 10.3.5 Finance 10.3.6 Education 10.4 What about general AI? 10.5 Closing thoughts Summary What's inside Identifying where AI can help your organization Designing an AI strategy Evaluating project scope and business impact Using AI to boost conversion rates, curate content, and analyze feedback Understanding how modern AI works and what it can/can’t do About the reader For anyone who wants to gain an understanding of practical artificial intelligence and learn how to design and develop projects with high business impact. About the authors Gianluca Mauro and Nicolò Valigi are the cofounders of AI Academy, a company specializing in AI trainings and consulting.