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Odlično Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother`s laundry room and achieved almost instantaneous success. But by the end of World War II a vicious feud had torn the Dasslers apart, dividing their company and their family and launching them down separate, often contentious paths. Out of the fires of their animosity, two rival sneaker brands were born, brands that would revolutionize the world of professional sports, sparking astonishing behind-the-scenes deals, fabulous ad campaigns, and multimillion-dollar contracts for pro athletes, from Joe Namath to Muhammad Ali to David Beckham. Patike marketing brend brendovi

THE BESTOF THE WORLD`S SPORT PHOTOGRAPHY 1982. Izdavač: Studio 6, Lausanne 1982. Tvrd povez, zaštitni omot, 110 stranica, 21x25cm Vrlo dobro očuvano - The repertoire of sports photo graphy is wide. We`ve made it our goal to bring together the best in this field. And the annual international IASP-Adidas contest has made a rich selection of the best photos taken in all sports. The greatest names in professional sports photography have been brought together. It would be unforgivable should such a treasure be restricted to a limited public. Thus our decision to publish a year book. The Best of the World`s Sport Photography». It`s a book which will wear its name unpretentiously and, we`re sure, will become a proud tradition. The Editor Lausanne, November 1982. g24

Do Photo: Observe. Compose. Capture. Stand Out. 'In a world where everyone is a photographer now, how do you stand out? The answer can be found in this simple but profound book. It will train your eye to see what others don't.' David Hieatt This isn't a book about how to take the best pictures. It's not even about the technical aspects of photography or how to 'make it' as a photographer. In fact, it argues that you should take fewer photographs. By sharing 10 practices honed over a lifetime spent behind the lens working with clients such as Adidas, Levi Strauss, and Apple, photographer Andrew Paynter encourages you to develop a more considered approach to photography so that you craft pictures with care. Do Photo teaches novice, intermediate and advanced photographers -and everyone in between - how to use their cameras to really connect with subjects, create memorable and more impactful photographs, and to enjoy the process along the way. And guess what? It all starts before you even pick up the camera. Preface by artist Geoff McFetridge.

Sneaker Obsession The stories behind the brands, designers, and sneakerheads that transformed athletic footwear into a cultural phenomenon unfold in this epic volume. From its early twentieth-century origins as a sporting shoe; to the thrill of seeing Michael Jordan’s red, white, and black high-tops on the court; to the swagger and style of hip-hop footwear, the sneaker has become a status marker and a coveted cult collectible. This history of the sneaker spans Nike’s famous swish logo and global domination, the saga of the dueling brothers who respectively founded Adidas and Puma, and the enduring popularity of Off-White kicks and Vans. With a glossary of key terms and an overview of the technological and stylistic revolutions of the sneaker, this is an essential book for understanding the streetwear universe, vocabulary, and codes; its innovators and their coveted models; as well as the burgeoning global resale economy. Through profiles of the brands; portraits of Virgil Abloh, Chitose Abe, and Travis Scott; and interviews with Kanye West, collector Max Limol, and pop culture guru Sarah Andelman of the legendary Parisian boutique Colette, this book offers deep perspective on the creativity of the industry. Insight into the future of sneakers and how the leading brands are committed to sustainability, customization, and gender equity reveal how the sneaker business continues to reinvent itself at the forefront of culture. Prikaži više